Alex Hirini
Waitaha-a-Hei. Raukawa.
Clan Payne. Clan Taylor.
Director of Mura.
Strategy, creative, copywriting, wānanga design & facilitation, project management.
Diploma in Te Reo Māori (Pīnakitanga)
Bachelor of Business – Marketing (AUT)
Diploma in Film & TV (South Seas)
Since graduating film school and failing to become a Hollywood producer, or any sort of producer for that matter, I’ve spent 17 years in creative agencies in London and Aotearoa.
Whether it’s brand building or social marketing and behaviour change, the work usually starts in the same place. Understanding culture, community and behaviour. The aim is usually the same too. To try and move people. To feel, laugh or think. To move away from gambling harm, or towards Te Matatini. Or sometimes it’s about how we work and collaborate, and move forward together on a project.
Some of the projects I’ve worked on.
Let’s Kōrero
Social Marketing & Behaviour Change
Haka is Here
Event Promotion & Brand Building
Nan’s Song
Social Marketing & Behaviour Change
Some of the clients I’ve worked with.
