Alex Hirini

Waitaha-a-Hei. Raukawa.
Clan Payne. Clan Taylor. Clan Walker.

Kia ora.

Director and Owner of Mura.

Hats: Strategy, creative, copywriting, facilitation, project management.

I lead and collaborate on projects to move people.

Since graduating film school and subsequently failing to become a Hollywood producer, I’ve spent 17 years in marketing and creative agencies in London and Aotearoa. These days, much of my work is in social marketing and behaviour change.

I run the modular Mura process end-to-end, shaping the approach and bringing in the right collaborators depending on which elements are needed.

Diploma in Te Reo Māori (Pīnakitanga)
Bachelor of Business in Marketing (AUT)
Diploma in Film & TV Production (South Seas)

Some of the projects I’ve worked on.

Event Promotion & Brand Building

Some of the clients I’ve worked with.